The problem clubs need to overcome was attracting the Unitiated believer which is a person that is not very active and tends to worry about three things: Health, bodyweight and stress level. These individuals are less likely to take the initiative to explore health club membership.
Consumers want to insure that their fitness investment is warranted. Part of the reason for this is that they quickly lose interest due to a lack of confidence in their Fitness Program or they are just simply intimidated by the club atmosphere.
With the Pay As You Train Response Training Program, AnyWhereFitness™ clientele are introduced to resistance training at your facility with no membership requirement.
Your benefit is Tri-fold: 1. Your facility will receive a short-term use payment at the beginning of any Pay As You Train Response Training Program. This short-term use payment is equivalent to about 20% of pre-sold Response Training Program. Designated fitness pros take AnyWhereFitness clients through the program an average of 2 to 3 times per-week. During this time the "Unitiated Believer" typically becomes more comfortable with the facility atmosphere and surroundings.
2. At the conclusion of the Pay As You Train Response Training Program, the AnyWhereFitness™ client may opt to become a member of your facility -- at which time the designated AnyWhereFitness™ certified professional will inform the client of available options and forward preliminary paperwork over to your facility representative. AnyWhereFitness™ collects a one-time referral fee.
3. After AnyWhereFitness™ clients become a member of your facility they have the option of choosing another Response Training Program thus creating a sales loop.
Consumers pay for The Response Training Program only, providing a way to Try Before They Buy, while gaining confidence -- all without sales pressure!